real estate sphere of influence letter sample
1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. That's the only way you will be able to contact your SOI members 100 times a year. You might even want to use a real estate CRM. Excellent blog and I'm going to share it with some new agents in my office! Beautiful. And whenever possible, ALWAYS post an image. Do you know anyone who might be thinking of purchasing a home in the future? How low interest rates are and what a great time to buy it is? The more personal attention you give, the more theyll like and remember you. You made your calls and used your Realtor sphere of influence scripts. I think either way would be fine - whatever feels right to you. Its one of the easiest ways to get your database engaged again. Let them know that this is good news for them as well as for you. The writer recommended saying "I'm an agent now and I need your help.". I think I would prefer that over an e-mail. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. This field is for validation purposes and should be left unchanged. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. saying thanks to those who have helped you attain success is a great way to foster more !! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Either theyre using you or theyre referring someone to you. Sphere of Influence. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Never Stop Networking 2. Click on where it says "Audiences" on the left side. Good iedea on using and award and sharing it with your soi. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. I just want to check in with you and see how youre doing.. Dont do that. make an informed decision when buying or selling a house. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Your email address will not be published. Thx for sharing. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Why am I sharing this wonderful news with you? Its okay if you have gotten away from being in touch with your SOI. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. What's the reason you're reporting this blog entry? Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. I bet you do want to share some ideas? The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. You may be hesitant to call them because you havent called them in so long. Let us help you. I mailed them a postcard because I was afraid to pick up the phone and call them. Its a simple shame on me script. Ask them about the dog. Instead of scrolling past updates from your sphere, take a second to like or comment. Send out a simple four by six postcard. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! So, Jennifer, um what's an example of doing it right? And that's an uncomfortable idea for many of us. Or consider the methods of Baltimore-based broker and team leader Ron Howard. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Pro Tip: NEVER write anybody off. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. He is CEO of Agent Dominator. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? We can use the search update tool for four general areas. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Love it Jennifer. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Script #1 - Recent Clients & Professional Connections, I hope all is well! Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Phone: 205-263-9600 I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! It will cost anywhere from forty to fifty cents per postcard depending upon volume. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Now you take your scrubbed list upload them to an email marketing program. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Welcome to our Marketing Mastermind series for real estate agents. However, Id love to hear what you think about it first. Its forcing real estate professionals to pivot their business and make some changes. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Now that is a good introductory letter, Marte. If you show up on social media consistently, simply being there and being open is enough. (Honestly, this ones worth a watch!). Find FL real estate agents I especially liked your photos of the latest outing you had at Russian River. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Another excellent post. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Again, theres absolutely no need to sell here. ), And lets face it. I didnt know if theyd know who I was. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Wish I could use it but after 25 years it would look odd! More than anything else, these real estate letters are a thank you with a request for real estate referrals. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). However, there is always something that feels special about holding something from your mailbox. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. A few days ago I followed a search link and saw some advice that I thought was terrible. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Happy Anniversary to ME! Were going to give you everything you need to work your SOI like a pro. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. ActiveRain, Inc. takes no responsibility for the content in these profiles, That is why it is important for you to pay close attention to your sphere of influence real estate agent. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Great blog and example. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. The easiest way to do this is to use an announcement letter for real estate. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Make sure you do not fall into this trap. As a real estate professional, you have a lot of connections and vendors you know and trust. on ActiveRain. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. A Simple Definition to Get You Started. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. We are going back to the basics. Listen P151 Marketing Mastermind 01 - Marketing vs . If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. As with follow ups, consistency is the name of the game on social media. Go to your business page and click at the top where it says "Ad Center.". For example, a home value estimate is one of real estate's most common lead generation tools. After youve sent the initial letter, be sure to stay in touch periodically. Every year, the National Association of produces a survey of home buyers and home sellers. I was just checking in with you to see how youre doing. They better like it, or you're going to get blocked! Check out this great listen on Audible.com. How do you write a client letter to your sphere of influence and past clients? If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Either way staying top of mind with your list is important. For brand new agents a simple Excel spreadsheet will do the job.. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. But you cant be everywhere all the time. Sample Influence Letter. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. But asking for it can feel pretty daunting. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression.
