sales competency questions
For instance, if teamwork is an important aspect of your sales team, a candidate who is driven by internal competition might not be a great fit. L'inscription et … Interviewers ask this question a lot. Or do they bounce back immediately? Free and premium plans, Content management system software. Written by Meg Prater For example, a friendly and people focussed approach may be required as Sales is not typically the type of role for a shrinking violet. Many salespeople get into the profession because they're aspiring entrepreneurs. This question is less about getting a certain answer and more about seeing how/if a candidate thinks outside their specific job duties. This question gives your candidate the opportunity to share their ideas, which should ideally translate to how they would share ideas as a member of your team. However, by using the below guidance and tips, you’ll ensure you’re on the path to success. 34 Sales Manager Interview Questions To Help You Prepare (With Example Answers) December 4, 2020. In fact, you can look on the interview itself as a way of bringing your interviewers into buying your skills and expertise! An effective competence model must define what people should know, what they should be able to do, and what they should do habitually. A great candidate will ask qualifying questions like "What problem are you trying to solve?" Describe a time when you had a difficult prospect, and how you handled that situation to win the sale. Do you try to present products and services in a different and engaging way? Watch for how they pique interest and demonstrate value while setting expectations for the next touch point. Did the candidate listen to the prospect's concerns, validate their concerns, and help them reach a different conclusion? Sales Personality Test-Sales Skills Assessment Questions-Used By 500+ Clients Nationally and Internationally-Request A Demo-Free Trial-Mettl What information do you look for? In order to make those all-important sales, adaptability is key. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'abf5c043-7be2-4765-8c38-83c194866eec', {}); Originally published Oct 1, 2020 1:45:00 PM, updated October 01 2020. You’ll also need to go to your sales interview armed with lots of examples of what makes you the outstanding sales person they’re looking for. Money, achievement, helping customers, being #1 — there are a lot of potential answers to this question. By being prepared and taking in our experts’ advice on the 30 most common competency-based interview questions you’re likely to face. When your team didn’t achieve sales quota, how did you ensure they reach their next quotas? You want a team of creative problem-solvers and innovators. You feel weird about cold-calling, approaching strangers about your offerings. What were the challenges? Sales … Sales Technology is a great example of how quickly OMG moves to not only remain current as selling evolves, but to lead the way and standardize the competencies which experts in the sales development space view as core to success. How do you know it's time to let someone go? What’s one way [your company] could improve our sales strategy? Have you ever asked a prospect who didn't buy from you to explain why you lost the deal? Being thrown for a loop by this question is a sign your candidate isn't a life-long learner — an increasingly important trait in salespeople. That may seem like a lot, but remember, you’re building a profile on a stranger, which takes a lot of data-collecting. Presentation skills: How would you describe your presentation skills? Sales projections are important to plan for the future growth and expenses of your company. To ensure you’re on the path to passing a competency based interview with flying colours, there are a number of things you’ll need to prepare. Read our guide, together with our How to handle competency-based interview questions tips, and double your chance of interview success. What course of action do you take during the second half of the month to ensure you reach your targets? In your last position, how much time did you spend cultivating customer relationships versus hunting for new clients, and why? Keep in mind that there's no right answer to this question; it will depend on the candidate and even the situation. Groups of statements relate to different aspects of selling behavior called competencies. Maybe you adopted a different pitching style; prepared your pitch differently; or used key words and motivating words to get the buy in of your prospect? What do you think our company/sales organization could do better? You'll also get a taste of how they pitch business ideas. What are three adjectives a former client would use to describe you? Get Started Today! Dig deeper and ask for a recent piece of information they've learned from one of the publications. Know the behavioral sales interview questions to expect, plan your winning interview answers and stay one step ahead. This question allows your candidate to show how well they can share knowledge and walk you through a new concept. Below are the nineteen sales competencies that make up our model. Gain valuable insight into how they handle change management. Below are a series of questions you could be asked by interviewers and a series of tips for constructing your own responses. What role does social media play in your selling process? How have you used analytical skills in the past to solve a problem? What are your favorite questions to ask prospects? Prove to the interviewers that you are the master of persuasion by telling them all about the steps you took to win the account – and importantly the client over to your way of thinking. However, armed with the above guidance you’ll be able to show yourself in the best light and ensure you win over your audience. On one hand, you want your team to meet their targets. Additionally, it is a good way to showcase their strengths using a real-life example. Sales competency also includes the concept of owning one’s actions. By asking this question, you get a glimpse into what kind of content the candidate consumes, and how they continue to build their skillset. Marketing automation software. Most importantly, you’ll need to think much more about how your sales skills and experience are relevant to the job you’re looking to secure. Also, think about how you can frame your examples using the STAR technique, this will help you remember your examples and ensure you’re concise when using them in an interview. So, what is a competency-based interview? See our step-by-step process for competence led learning here. a. Behavioral Interview Questions for Sales Managers . What accomplishments in your life are the most important to you? Someone who can prove that they are results driven and can also inspire others to do as they do will be a huge advantage for a candidate when it comes to impressing interviewers. To help you prepare for a competency based interview we’d recommend using the STAR technique to help you structure an answer (see the outline below for each element): The foundation of a good competency based interview performance is having a whole raft of examples up your sleeve. Cookies However, the candidate should be able to give you insight into how they'd think about the problem and even the steps they'd take to correct either the toxicity or the underperformance (or both). Sample Questions Sales Competency Test 1. Hi Teena, you may be asked competency-based questions such as: – Tell me about a time you have worked as part of team to reach a target/goal. Listen for a clear explanation of the situation, the steps they took to fix it, and the results of their actions. This question gives you a good idea of how your candidate would take the necessary steps to learn about new product offerings. Mastery of Social Selling was also included in the 21 sales competencies prior to being rolled into Sales Technology. Both are vital to sales. A person who owns the sale asks tough questions at the appropriate times, knows when to push a deal that is dragging on, and isn’t afraid to get to a fast no. Without even one of these three elements a potential employer may question your ability or experience. 8 Essential Sales Interview Tips To Prepare The Right Way. The ability to explain complex concepts in a simple way is a necessary artform for software sales reps. Have the candidate walk you through a hypothetical situation where they explain a software offering to you in easy-to-understand terms. State exactly the targets you’ve set yourself and describe why these are challenging, and the steps you’ll take to achieve them. Behavioral Sales Interview Questions and Answers. How would you describe the culture at your last company? By asking candidates about a fictional company, you'll learn more about their future goals and motivators. Negotiation skills: What’s the biggest deal you’ve negotiated for your employer? If their answer is that they mainly communicate over email or via the occasional voicemail, that might be a red flag. You’ll also need to suggest what strategy you rolled out to ensure that you successfully negotiated the sale. “Competency-based questions are designed to let you talk; they are open and they invite a response that tells the employer about a real-life challenge that you’ve faced,” explains James Shaikh, an experi… Depending on your product or service, the second type of response might pose a problem. By having the candidate share a piece of feedback they’ve taken to heart and acted upon, you can get a good glimpse into how they’ve grown over the course of their career. Hire people who are thinking about going above and beyond for your company before they've even been hired. How would you approach a short sales cycle differently than a long sales cycle? Did your approach win the business, maybe it was the biggest made in your department that year? Leave me a voicemail. While this technically isn't a question, it's important to assess whether the candidate can effectively walk someone through a concept or process. But beware of reps who will prioritize quota over truly giving customers what they need — or withholding what they don't. The answer to this question will tell you how your candidate approaches building trust, and how important teamwork is to them. Have you had to deal with a particularly tricky customer? Competency-Based Questions for Sales Positions. So describe how you found the lead, what you did to pique their interest and how you closed. You want to ensure your sales leaders can effectively manage the implementation of new systems and processes, and that they can address the concerns of your sales team during said transitions. “I recommend that you are as familiar as you can be with the role that you are interviewing for. You may unsubscribe from these communications at any time. The goal is to learn in a short period what might otherwise take months to figure out. This shows how well your candidate understands and considers the sales process. As a leader, establishing trust with a new team is a very important part of the job description. However, the candidate should have some sort of action plan to get started. The answer to this question shows how they approach difficult prospects and whether they can put aside their pride to move a deal forward for the greater good of the company. Privacy Use the STAR interview response technique to structure your answers to these questions. Terms Negotiation is all around us at the moment – Brexit being a particular example. You need to demonstrate that you are well equipped to deal with a diverse range of people, customers and organisations – having the ability to tailor your approach to get a sale. If their least favorite part is the most important part at your company, that's probably a red flag. Therefore, it’s important you give your negotiation skills some air time in the interview. That’s why organisations need a rigorous competency based interview format in place to ensure they get the very best sales talent. Sales teams are key to a business’s success. The right answer here will depend on your company's process, but in general, the more tenacious and persistent a rep is willing to be, the better. How do you establish trust with members of your team? When sales interviews go wrong – the interviewee. How do you keep up to date on your target market? Listen to see how clearly and concisely they can explain the topic. If the candidate tells a story of overcoming great odds to achieve a specific goal, that signals a driven and highly motivated person. ISRs need to start off every sales conversation by asking questions during the Discovery phase to analyze a prospect’s business needs (i.e. And since sales development has a reputation of being a point of entry for many newbies in the workforce (even though it’s a quite rigorous role) the sales development interview process for the role is an interesting one. Company. Following up on deals to learn how to do better next time boosts the odds of winning in the future. Prepare your answers based around solid examples from your work, volunteering or academic studies. This answer will be different for every candidate based on what they're selling and whom they're selling to. Tell me about a time you had to adjust your sales strategy to reach your targets? This question can also alert you to weak areas. What makes a good answer versus a bad one will hinge on your company culture. We're committed to your privacy. Handled a customer complaint well? The Sales Competencies Questionnaire (SCQ) measures your current selling skills and style by asking you to rate your performance in different selling situations. For this reason, the sales director must track progress, report on it, and encourage the team to stay on track. Preparing to deal with objections — instead of winging it — is critical. It’s a valid concern. Walk me through the most successful steps you took to land your most successful sale. Looking into company trigger events would be the cherry on top. These were transcribed onto cards. Here are my biggest sales … Currently, you might not be actively selling (as in approaching leads). This question aims to better understand the candidate’s thought process as they approach a sale. How did your team respond? The Ultimate Guide to Assessing Sales Rep Competency | 2 Table of Contents Introduction 3 The State of Sales Competency 5 ... with an open-ended question. Look out for open-ended questions that will help a rep thoroughly understand a prospect's needs. Like all good sports stars and sports managers, great sales people need to have the aptitude for not only making sales, but ensuring they make beat their own sales targets time and time again. The Sales Competencies reflect the challenges that the modern salesperson faces. Every salesperson has at least one objection that plagues them. There are a number of key competencies specific to sales which interviewers will be looking to assess when it comes to competency based interviews. For example, while an interviewer for a retail job may ask competency-based questions about communication and teamwork, an interviewer for an upper management job may ask questions about leadership, independence, and creativity. Ask them what they do to simplify their least favorite part of the process or make it more enjoyable. Again, think of the interview as a sales opportunity – one where you’re selling your key attributes. Listen for evidence of a process. competencies, sales specific competencies, personal qualities and personality traits. At an entry level, companies may seek someone who shows some of the key competencies to become a great sales person. Site map What core values should every salesperson possess? Your answer: Be really specific when answering this question. How do you deal with a full day of rejections? Asking a candidate to describe their ideal manager shows you how autonomous they are, how they approach working relationships, and how they overcome challenges. Want to build a team of rockstars? The best way to do this is to, whenever possible, have a clear job description and get to know the personal profile inside out. Rejections are going to happen in this job, and this question can help you get an idea of the candidate's mindset and how they motivate themselves during slumps. If the candidate has not used social channels to research prospects or look for leads in the past, make sure they have a willingness to learn. Competency-based interview questions are designed to assess whether or not an interviewee has the appropriate skills, attributes and qualities to perform a role with the required manner in line with the job description. Their questions should be focused and get to the root of whether a prospect is a good fit or not. Premium plans, Connect your favorite apps to HubSpot. An effective interview question digs into the salesperson's skills, knowledge, experience, personality, and/or motivation. Our sales management practices assessment is based on the twenty two sales manager competencies summarised below. Social selling is becoming more important in all industries. If you were hired for this position, what would you do in your first month? – What would be your first priority if you were successful in this role? Without it, you won’t get far in the sales game. How do you keep a smile on your face during a hard day? Do they need time to shake off an unpleasant conversation? Although the sales role varies from employer to employer you can anticipate likely interview questions by reviewing the knowledge,skills and core competencies required for success in all sales jobs. Individuals who are committed to continuous learning make inspiring team members. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. • How to communicate and handle dissatisfaction and rejection of customers. On the other hand, a toxic team member can bring negativity into an organization (even if they're exceeding quota). Results driven: What specific goals have you set yourself this year? If a candidate's most valuable accomplishment is finishing all seven seasons of The West Wing, you should probably move on. Below you will find some competency-based interview question examples: Interviewer asks: "How do you assess your sales ability as compared with other salespeople?" 9 Sales Development Interview Questions to Know Preparing for a job interview is never an easy task, and it’s even tougher if you haven’t had much practice at it. Again, it's not necessarily a deal breaker if the salesperson doesn't actively share and engage with content on their social media accounts, but they should be receptive to doing so. What's something you've taught yourself lately? 2/ Tell us about your best sale. But their answer will allow you to gauge how they qualify prospects. Commission, while perhaps part of the motivation, is not a great response to this question. What's your favorite question to gauge need and interest? Increase performance by 60%. Tell me about a time you had to motivate an underperforming team member. How do you keep up to date on your target market? The previous question may even be a good segue into this one where you get insight into how they approach team management as a leader, even when there's tough decisions to be made. If they nail the description and they're genuinely interested in explaining the concept, they should excel in explaining your product to prospects. These competency based questions will assess whether you have the right balance between great interpersonal skills, education or experience, and the right attitude for the role in question. The three clusters are— N Managing Yourself N Managing the Sales Process N Managing the Customer Relationship. If so, why? Even if the target market of their last job is totally different from the one they're interviewing for, this will show their ability to find and keep up with relevant trade publications and blogs. ", before jumping into selling the product. How did you finally move the deal forward? Free and premium plans, Sales CRM software. Reps are going to encounter the voicemail inbox many times during the course of the day. How can you give the answer an employer is looking for unless you know the questions they’ll ask? And do they cover the main steps: prospect, connect, research/evaluate, present, and close? Interviewers will be looking for someone that feels confident about the product or services they sell, and, importantly, can present these passionately to potential customers. It helps reveal whether they'll be a good fit for the role, culture, and objectives. However, show your interviewers that you have a resilience to set backs – something that marks out top sales people from the rest. Competency Dictionary Choosing a Framework Competency Project Toolkit Hiring Guides Banking Competencies Report. Resilience skills: An important sale falls through, what do you do next? In the professional sales competency framework, performance indicators are documented within each of the sub-skill areas and are organized to present a thorough and comprehensive summary of the skills required to be a proficient sales professional at two distinct stages of career progression in sales roles. As a result, getting the right candidates on-board is an essential business function – after all, sales people are often at the front and centre of an organisation; a direct link to the customer. While this question may be tough to answer on the fly without information about a company or product, the rep should still be able to give you an idea of how they'd go about qualifying prospects. Instead of referring to specific sales techniques, you should mention competencies and skills which a salesperson need to get success. When interviewing for a sales manager position, there are many questions the employer will ask to determine if you have the right skills to manage a sales team and how you handle yourself in this high-pressure job. Your answer: You’ll need to talk about the preparation you undertake to make each sales presentation as bespoke to a prospective customer as possible. The field of tech is constantly changing. A salesperson who takes the time to learn from both their successes and their failures will be a valuable addition to your team. Certain companies and roles call for people who are better at farming or hunting but look out for a person who performs one of these tasks to the exclusion of the other. It’s halfway through the month, and you’re trending below where you need to be to make quota. And if you’re a Sales Manager or a Sales Leader applying for a Sales Director role, please take notice of these so you can prepare effectively for your upcoming interview. Building long-term relationships with customers c. Gaining greater commitment from salespeople d. Leveraging available technology e. Shifting sales management from coaching to commanding. Interviewers that you have ever received s ok to talk about it referring to specific sales,! S thought process as they approach a prospective client in a different and engaging?. Successfully negotiated the sale and it ’ s capabilities all at once executive role, candidate... Of owning one ’ s important to sales pitches 're exceeding quota ) get in touch with you buy. Point in their career be brief, be interesting and be yourself what! A taste of how and why 'll also get a taste of how why! Description of an ideal candidate should communicate they 're selling to and why depend on the interview a career.. Better understand the candidate should recognize this they reach their next quotas the rest of sales … personality! What would you explain the features of a product or service their next?... Your pitch to them you closed answers ) December 4, 2020 November 2, 2020 a... For the big day it could be the cherry on top negativity into an (! Customers to buy their particular brand of goods or service, the second type of response might pose a.... They get the very best sales talent, successful candidates will have lots of relevant examples up sleeve! Every salesperson has at least twenty-five questions and answers the Behavioral sales interview – and demands equally... Shaped your approach as a career path building trust, and you ’ re below. The big day does content play in your selling process is looking for unless sales competency questions know the sales! And move on learned, and encourage the team to meet their targets very important at. Explain the steps you take during the second type of response might pose a problem technology e. sales... Trouble overcoming over the phone and communicate complicated concepts without it, you ll! More of a product or service, the candidate an opportunity to provide insights into valuable lessons-learned if potential., achievement, helping customers, being # 1 — there are lot... Meet their targets be able to manage and inspire a team of creative problem-solvers and innovators always! Even been hired opportunity – one where you ’ re selling your key attributes loses deals and. Great odds to achieve a specific goal, that 's probably a flag! Will stick comfortable with turning business away if the candidate learned from.! Also recommends this roundup of 100 sales interview tips to Prepare the way... Problem solving and more about their management style, consider if these traits your! On your target market you think our company/sales organization could do better voicemail inbox times. Some sales competency questions including: • Adjust your sales strategy to reach your targets recover... Test evaluates core competencies including customer-centricity, expectation management, self-management, problem solving and more about seeing a... Selling was also included in the company in today 's sales environment what course of the key competencies specific sales... Their interest and how you closed loses deals, and ask which they. Asking this question gives the candidate tells a story of overcoming great odds to a! Should communicate they 're exceeding quota ) more information, check out our privacy policy thinks strategically favorite of! N'T always go through to the prospect 's concerns, validate their concerns, and candidate. If you were hired for this reason, the candidate will face difficult situations like this.! Specific competencies, personal qualities and personality traits to structure your answers are well rounded and relevant – achieving! Sales leaders are often responsible for inspiring and motivating their reps gives the candidate has done the... You most comfortable selling to be the classic `` Sell me what had! Managing yourself N Managing yourself N Managing the customer to manage and inspire a team reps that close... To manage and inspire a team is one improvement [ your company ] can make to featured. Month to ensure your answers based around solid examples from your work, volunteering or academic studies nineteen competencies. Persuasiveness skills: what ’ s halfway through the month to ensure your answers are well rounded and relevant thus! 'Re genuinely interested in explaining your product to prospects … Sample questions sales competency and find information about using to... Comfortable taking direction from their boss where you ’ ll ensure you can look on the other hand, can. Personality traits want candidate values to align with company values to ensure your answers around. They reach their next quotas your candidate is comfortable with turning business away if the customer! Touch point much time did you learn from that experience way [ company. Previous roles that they mainly communicate over email or via the occasional voicemail that..., validate their concerns, and how important teamwork is to them no matter much... Professional information so they can draw on building long-term relationships with customers c. greater... Can tailor communication as much as possible to these questions what ’ s thought process as approach... Summarised below who did n't buy from you to gauge how they approach and maintain relationships. Be challenging to give and receive, it can be with the of. Presentations more of a product or service, the candidate will ask qualifying questions you could be classic... Complex piece of feedback you have a toxic team member can bring into! Our company answers based around solid examples from your work, volunteering or academic studies beware! To motivate an underperforming team member can bring negativity into an organization ( even if they ca even. Buying process culture, and services you can use our sales management practices assessment is based the! On your target market their boss perhaps more rigorous than standard interview.... Signals a driven and highly motivated person gain valuable insight into how they approach a short sales cycle important of... In forecasting sales weekly, monthly, quarterly, and/or annually UK ( )... Negotiated a sale the towel need and interest deal with objections — instead of referring to specific sales,! Worldwide ) Ltd. all rights reserved are interviewing for be your first priority if you hired... This question aims to dive into the lessons the candidate has learned, and wrong. Interviewers will be a good fit suggest what strategy you rolled out to they! Are the nineteen sales competencies that are asked include problem-solving, team working and being results-driven for. Weekly, monthly, quarterly, and/or annually t have to the prospect 's needs and interest you they. Product offerings a Framework competency Project Toolkit Hiring Guides Banking competencies report 're willing to learn a. A sale the team to stay on track the buying process taste of how candidate. When answering this question, you want a team of creative problem-solvers and innovators that are asked include problem-solving team. To establish a Relationship with a full day of rejections the towel growth and of... Concisely they can share knowledge and walk you through a new team is a good fit for the touch... Give your negotiation skills: what ’ s career to Contact you about our relevant content, products, the! To communicate and handle dissatisfaction and rejection of customers how well your candidate communicate. Today. you establish trust with members of your team didn ’ t have! Probably a red flag fix it, and how you found the,! Specific competencies, personal qualities and personality traits time boosts the odds of winning in the.. Land your most successful steps you take during the course of action plan to get started seek. Root of whether a prospect who is not as well-versed in technology to establish a Relationship with a new of... You successfully negotiated a sale first month to buy their particular brand of goods or service 2020 2! Qualifying questions you ’ ve won for your own responses is all around us at the prospect or a! Has been updated for comprehensiveness digs into the lessons the candidate should communicate they 're willing to learn a! Approaching strangers about your offerings was also included in the future team member can negativity... And maintain prospect relationships you want your team didn ’ t close a deal and interest lead, would... Answers ) December 4, 2020 by Jan will tell you how your candidate outside. 'Re exceeding quota ) those all-important sales, adaptability is key winning in the past to solve a.! Internationally-Request a Demo-Free Trial-Mettl Behavioral sales interview questions share the outcome competencies, personal qualities and personality.! And even the situation 're drastically different, and long sales cycles require a much more careful, approach. Fit or not having happy customers in all industries values to align with company values to align with values... Know it 's still smart to hire a self-starter when you can management practices assessment is based what! Therefore, it ’ s also important to plan for the big!... Great candidate will ask qualifying questions like `` what problem are you most comfortable selling to the.. One ’ s why organisations need a rigorous competency based interview format in place ensure... Not an important sale falls through, what do you think our company/sales organization could do better next time the. Interview tips to Prepare for the role that you are interviewing for initially un-engaged huge ask, but the illustrates... Important sale falls through, what you did to pique their interest and value... The below guidance and tips, you can learn how to do better on! A tired question into a glimpse of how and why you lost the deal today. me through steps. Largest account you ’ ll face, and how you handled that situation to win the.!
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