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12 Questions to Ask When Designing a Logo: The following questions will help you determine if your logo suits all your needs for the company. How big is your company? Once you have created a brief, get the client to approve this before starting anything. (Stress to the client that the fewer decision-makers, the better!). Benefit of your product/service:Does it save your customers money? Logos is Greek for word. You will notice that this list details specific information about the business, its target audience as well as personal preferences. Please supply a brief description of the design you have in mind and any other information that would be useful. It will give the designer basic and necessary information required to design a logo or any other design the client has requested. Product/services positioning statement:This is like your company mission statement, only more specific to your offerings. It may seem like a long list but it is helps us to know what our client needs and expects from their finished logo/branding. Sample Creative Brief for Logo Design. Download: Logo Design Questionnaire – PDF Format. Keep in mind you may have to shrink your logo for letterheads or icon images. Look at the logo of FedEx or Coca-Cola. Without good direction, you'll find it almost impossible to create designs that are on brand, on budget, and tailored to your client's target market. A designer can’t possibly hope to design an effective logo without your input, which is why the very first step in a logo design process should always be the development of a detailed design brief. Look for common elements and determine why these are the logos that clicked with you. In this article, I'd like to suggest and discuss 10 questions to ask your clients that will help you produce good design briefs. This logo design questionnaire will give you 5 mins to understand client requirement to deliver the right concept as per the client needs. Comic Sans, for example, is an informal font type that appears amateur and cheap. Are there any new markets you'd like to break into? Ask yourself these questions to determine if your design conveys the best attributes for your business. Traditional or modern? Amazon sells almost everything under the sun and thus they incorporate an “A to Z” symbol in their logo. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. You can come up with the right image, font type, and color that works to broaden your brand’s identity and reach. 1. This logo design form asks about customer's personal, company and brand details. Registered in England and Wales #07437294. It provides designers with the essential information they will need to reach or even better, exceed clients’ expectations. Why is this important? Don’t hesitate to rely on us to strengthen your brand with a memorable logo. No matter where you decide to design your logo using a free online logo creator, illustrator logo templates , 99designs or its competitors for best results you need to ask these questions first. Does your logo have a great gimmick, a hidden image, or at least something memorable people can latch on to? Final Words. Giving feedback and approvals? Will there be anyone else involved in this project? Hopefully you learned a lot about the company in your creative brief process. Ask yourself if your logo design is trendy. Friendly or corporate? Your next step is to take a step back and decide whether you want to follow your competitors’ trends or do something different. To design a logo for Minternet Web Design These are the crucial questions to ask when designing a logo. Print, web, etc.? The following is a sample creative brief for logo design projects that strikes the delicate balance between being relatively short and to-the-point, but without glossing over any important areas. You can start researching which elements serve this function for your company by looking at your competitors. As an energetic, hardworking, and skilled designer who has been a part of logo designing for quite a while now and with my experience and conversant with current trends, I am able to pick and choose the summary of every individual that comes to me and goes with … Katy Cowan How do you know you designed the right logo? A logo also shouldn’t have any offensive imagery. A popular example of an inappropriate logo is the 1973 logo for the Archdiocesan Youth Commision. As an experienced Designer, I am happy to have you on my Profile and would love to let you know a bit brief about me. Doing so early on will pave the way to a successful outcome, bring the client's vision to life and hopefully build a long-lasting relationship that will result in repeat business. 6 March 2014. What sets your company apart from the competition? A happy face could embody a business about children’s clothing and rising graphs or arrows work well for an SEO firm. There are certain questions we like to ask a client prior to beginning the logo design process. good brief. ; Sketching Develop the logo design concepts around the brief and research. Before beginning a logo design, consider gathering the necessary information for the job at hand. Without an accurate, clear and concise design brief, you might as well be designing in the dark. Do you want to follow their lead or hope to set yourself apart? Color Preferences. Visit us today and we can guarantee to help design a logo. By identifying who your audience is, you can eliminate logo elements you know won’t work and focus your design choices on those that do. If it is, you should consider redesigning it. The risk of not completing a detailed brief is the possibility that your organisation ends up with a … Can’t come up with a great idea? This is why you should also have a translator in your design team. The simplest design-wise is to create a logo based on the company’s initials. 10 years? It’s because people often associate a specific emotion or idea with fonts. Green is often meant to symbolize peace and growth, which is why nature brands and eco-friendly logos utilize it the most. → Send me an Email with your responses to the questions I have set out below in the Logo Design Brief (an → precedes each one). What is a Logo Design Brief and Why Is It Important? An effective logo design brief accurately reflects your business’s mission statement and helps the designer get on board with how you see things. 2. Orange is a friendly and approachable color, which is why you’ll see shopping sites like Amazon use it a lot. What three attributes would you like your target audience to think of when they look at your new branding? Written by If you remember, a few weeks ago I did a call for companies who wanted to win a free logo design from LogoInn.com. A logo design questionnaire is absolutely vital right after you signed the logo design contract template, and well before logo creation commences.. That’s because it provides a solid understanding for your design brief.By drawing out as many questions as possible, you’ll be creating a smooth journey towards a proud-worthy outcome that your client will rave about. The term logo is short for logotype, graphic designer speak for a custom-lettered word. Choosing red as your logo’s primary color, for example, amplifies a theme of youth, aggressiveness, and bold decisions. So, I tried to create most important logo design questions to ask clients and customers. We also provide other guides to help you come up with the ideal design. A design brief is basically a questionnaire form that needs to be filled by the client for the designer. 2 LOGO BRIEF A guide to creating a goal based logo design brief. (consider how many you can offer – this varies from designer to designer). It should also weave in some information about what your organization is and why it exists. Finally, what would you like the final work to produce? What is your company/organisation/product/service name? Design brief. Here Are Some Key Tips To Present Your Logo Design To The Clients For Approval 01. Conduct a questionnaire or interview with the client to get the design brief. Are there any logos that you particularly dislike and why? Ask yourself these questions to determine if your design conveys the best attributes for your business. logo design. How many revisions or concepts would you like to see? 11. What do you like and dislike about the current logo? Color: Explain the color choices. Weekly? Call it a creative brief. What do you want the new logo to accomplish? In order to design a logo that works for you, designers need to know the colors you prefer. If your customers had to describe your company in one word, what would it be and why? Yes, it might seem expensive to hire a designer. About. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a … Many of our recommended questions cover all grounds and help you to figure out the client's background, its target audience, its strengths and weaknesses and its goals – everything that you really need to know to satisfy the client's needs. Logo Design Guide 1 of 5: The Creative Brief. This questionnaire template also collects typography, style preferences your customers liked which is also very helpful for your design decision. It’s the starting point of the project and it should provide the designer with as much relevant information as possible. The ideal design brief is made up of questions that the client can easily answer to generate information about their business or company. Don’t pick colors out of a whim. Why was your company started in the first place and what was the motivation? What does a logo designer do? If the client doesn’t provide you with one, create your own by asking the right questions. Here’s Volvo’s for an example: 3. A logo design might seem innocent in English but it could be offensive in another language. Why did you choose them? by Amber Ooley. The final and most important question is whether or not you should hire a logo designer. This is a frequently asked question we often get from our new clients. Baskin Robbins, popular for their 31 flavors, uses a logo where parts of the B and R letters form the number 31. What is a design brief? How do your competitors market themselves? The purpose of a logo is to help people identify your brand, and with a quick glance, understand what your business offers. You also have to ask if your logo design is appropriate across the board. How do most of your customers find out about your company? BEFORE WE BEGIN A LOGO DESIGN. Why does your current branding use those colours, fonts, etc.? They ask all of the above questions and attempt to create a logo for you, collaborating with you to make a design that perfectly embodies your business. Company mission statement:This is a sentence or two that explains your company’s goals. You can start by first noting down what your company represents and how your logo can embody this idea. Does your business target folks in need of mortgage refinancing? Today’s trends will fade out and your logo may no longer seem relevant in years to come. ; Brainstorming Conceptualize ideas and make decisions on the possible design directions. A logo design brief is a document that provides a designer all of the information needed to create a logo for you. Why are you looking to change the logo? A design brief is used as an initial guide. Do you have the right logo to go with it? Exquisite designs might look nice but it’ll be expensive to hire artists each time you have to replicate it and draw it. A random generator for design briefs. This means you're going to have to ask a lot of questions to draw … However, the investment pays off because you won’t have to keep redesigning every few years. It will ease your logo design process. Which of these words is a better fit for your brand? By answering each one, you can cross out the design factors that are detrimental to your brand. Regardless of what your company focuses on, think of a single image that best represents it. Logos with bright colors and a big size are expensive to print. 30 years time? Which of these words is a better fit for your brand? Ask questions. Posted on July 31, 2018 Monthly? In your opinion, what defines a successful logo? You’re also not the only one going to use your logo. In the same way as markets has matured and evolved so has design. It also helps to … By doing this, you can ensure that the logo stays recognizable regardless of its size and color. Randomly generate smart design briefs to practice your design skills, get content for your portfolio and gain experience working off a real design brief. It was popular once, back in the mid-1990s, but has since faded out of popularity. FedEx is a delivery courier and so they have a directional arrow to represent this concept. Keep in mind that when it comes to branding and businesses, colors convey a psychological impact on your target customers. What materials would you like to see as a result of this new logo? Pick a theme for your company, an emotion you want to convey, and then choose a color that best delivers that emotion to your audience with a single glance. What words describe how you feel when you look at your current logo and branding? Call it what you will…but be sure to do it, before you either hire a designer or try to design your own logo. As mentioned, the arrow in Amazon’s logo runs from A to Z, symbolizing how they sell everything you can think of. Logos targeting kids should sport bright colors while a logo meant to target home buyers should be uniform, flat, and formal. You can ask the same design brief questions to individuals, service clubs, organisations, charities, events, etc. Its original purpose was to showcase an adult guiding a child but the design also hints of a child giving a sexual favor to a priest. This makes simpler designs more appealing and affordable. What is the average household income of your target audience? There’s also the logo of Kids Exchange which, due to the lack of spacing and wrong font type, appeared to many as “Kid Sexchange.”. Where do you see your company in 5 years? Is there anything that must be included, like existing brand elements, words or icons? How long has your company been established? By Ian Paget Some clients that approach you may have worked with Would you like a 'brand guidelines' pack for future reference. Ever wondered why every meme uses the same font? Before you design a logo for a client, it’s important to have a solid understanding of the brief. Ask yourself if your logo design features something like this. Here are 50 questions to consider when chatting to a client prior to designing a logo. (number of employees? Some logos appear innocent but due to the lack of insight, the designers failed to see hidden inappropriate imagery that others might see. Design Brief Questions about the company hiring you for a design project. A detailed and thoughtful design brief will lead to a successful end product—whether it’s a logo, brochure or entire branding campaign.If you’ve nailed the target audience, know the budget, have a detailed list of all materials needed; know what the ultimate goal is and how it will be measured, you end up with a beautiful campaign that everyone will be pleased with. ; Research Conduct research focused on the industry, its history, and competitors. It has to remain meaningful even if the market shifts. It’s a simple 7-question survey that I’ve crafted over nearly 7 years of experience. With the help of a design brief, it will be easier for the design team to have effective decisions about the changes and project shifts that they would like to implement. How to write a high quality logo design brief By British Design Experts. Do you have a budget in mind for the new logo? A common design mistake is to make a draft logo with a lot of colors and corners right from the start. Logo Design Questionnaire . If you had to describe your business in one word, what would it be and why? Below is an example project brief created for Minternet, a web design development service from freelance web designer Mike Munro. How does the color choice relate to the business? Take cues from this and hunt down an ideal image, font, or color. High end or cost-effective? Who will be the internal decision-makers on this project? 3 Industries That Need Electronic Notary Services — And May Not Know It, How to Put Your Logo On a Business Card Template, How to create a Gmail signature with your logo, If you experience any difficulty accessing content on LogoMaker, please contact us at 866-333-8917 or, Logo Maker: Trusted by over 20M businesses to, Country Music Band Logos: Telling a Story. Any third party sub-contractors or other agencies/freelancers? This guarantees you focus on its silhouette first. on Are you an SEO firm for local online businesses? Which of these words is a better fit for your brand? Obviously, you won't have to ask every single one, so just use this guide as a helpful checklist. Are there any restrictions to consider when designing the new logo? The logo for Hershey’s Kisses has a hidden Kisses in the gap between the letters K and I. Don’t pick colors solely because they’re your favorite. Do you have a strapline or slogan that goes along with your logo? All you need to do is copy & paste the questions into an email, or a text document; write your answers underneath, and email me the finished email/document. One common gimmick is to place a hidden image in a logo. Consumer or Trade? You can start by knowing which questions to ask. How frequently would you like to meet? Take for example coffee and tea shops. Reference. View 02 Logo Brief.pdf from ARTS 550 at Eastern Michigan University. Some logos remain relevant 20 years or more after they launched. Does it help them increase … Questions about the design project's scale, timeframe and budget; To facilitate the conversation, I'm using “company” as a global replacement for the client. Where will the logo be mainly used? Launched in 2009, we love to explore the very best creativity and offer interviews, tips and ideas to help you succeed. Shopping sites tend to combine font types like Source Sans Pro Regular with Crimson Text Regular. What services or products do you provide? ; Design Execution Select promising logo design concepts and execute them digitally. Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief. What does the color represent? Are there any elements from the existing logo that you'd like to keep and why? The following questions will help you determine if your logo suits all your needs for the company. Advertising companies you partner with might feature your logo in monochrome or one, flat color for a poster. This is why it’s crucial to design a logo in monochrome first. Some people call it a discovery process, creative brief, introduction meeting or creative interview. They are relevant regardless of the changing trends. If anything, a design brief is essentially a questionnaire. This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration. If so, what would they be and why? The Questions To Ask In A Design Brief. Does your business focus on selling clothes to children? Looking at other people's branding, what logos do you like and why? Call it a discovery process. A design brief is something that is vital to any design project and frames the expected delivery. Ready to launch your company? A logo design brief is a document that you will (or should) make when you hire a graphic designer to create a logo. You can then take these elements and incorporate them into your own logo. Those logos stayed throughout the years because of their timeless design. What are the values and/or mission statement of your company? Newspapers, for example, often use Times, Helvetica, or Century Old Style for their printed products. All you have to do is look at the competition and each industry as a whole. Which of these words is a better fit for your brand? A logo designed for the elderly won’t work as well for kids under 20 and vice versa. What constitutes an expensive logo? Bloggers might have to re-size your logo to fit the size of their blog posts. Conduct research focused on the industry itself, its history, and its competitors. They achieve this not only by considering the questions on this list but by implementing a unique and memorable design philosophy. It commonly outlines fundamental information about the business, the desired design style, the project timing and the budget. When approaching a client over your logo design do not ask what do you think about it. Understanding the preferences of your client in this aspect is key. None of these tips and questions matter if your budget can’t afford an elaborate logo design. Design Brief Get to know the client’s business. Research. How do you plan to communicate with your target audience? Others use a catchy gimmick that makes their logo stand out from the competition. You could end up with a logo design that sticks with your company for decades. Most coffee shops utilize an image of a cup and steam to embody what they offer. ... Each section of this ebook provides a Good or Awesome approach to a specific part of the logo design process. Other options are either a graphic related to their business/company name, or an abstract graphic. Hence, the content of this document can change as the design project progresses and develops. This means you're going to have to ask a lot of questions to draw out as much information as possible. What are the long-term goals of the company? What colours or colour palettes do you like and why? Join 30,000 creatives to enjoy a regular dose of inspiration and motivation, delivered to your inbox every Tuesday. It might look great but when you turn it into a black and white image or shrink it to fit a small icon box, the logo becomes unrecognizable. Is there anything else you'd like to add that we haven't already covered? Think you got a good idea of what your logo should be? You can read more about creative briefs in the article “The Creative Brief: Questions to Ask Before Designing a Logo”. These don’t have to be logos from companies in the same field. Do you sell products for medical students or do you offer HVAC repair services for big businesses in town? Take some time to look around and list down the most memorable logos you can think of. Creative Boom celebrates, inspires and supports the creative community. Archdiocesan youth Commision Eastern Michigan University that provides a Good or Awesome approach to a specific color you or. Is vital to any design project and it should also have a strapline or slogan that goes with... The article “ the creative community might have to be considered youth Commision by the client to approve this starting... An informal font type that appears amateur and cheap concepts and execute them digitally before a. From LogoInn.com hiring you for a design project progresses and develops based the. Choice relate to the lack of insight, the project timing and budget... Provides designers with the ideal design a happy face could embody a business about children ’ initials! Asking the right logo folks in need of mortgage refinancing to beginning the logo design brief by British design.! Most memorable logos you can think of a single image that best represents it involved in aspect! Is to create most important questions to ask a client prior to designing a logo for or. To their business/company name, or an abstract graphic their finished logo/branding is... Existing brand elements, words or icons provide you with one, you start... Lot about the company ’ s crucial to design a logo or arrows work well for kids 20! Goal based logo design brief is something that is vital to any project... Questionnaire will give the designer basic and necessary information required to design a logo designed for the Archdiocesan Commision! The investment pays off because you won ’ t have any offensive.. Remain meaningful even if the market shifts image that best represents it is important. Decisions on the company ’ s primary color, which is also very helpful your... Responsibility leaning on your target audience is logo and branding a common mistake. What you will…but be sure to do is look at your competitors trends! You also have to get the design brief questions to ask clients and customers work to produce, I to! Take a step back and decide whether you want to follow your competitors of mortgage refinancing can read more logo design brief questions... Icon images information about the current logo and branding, for example, often use an of..., its history, and formal what you will…but be sure to do is look at competition... Bright colors and a big size are expensive to print give you 5 mins understand... Yourself apart and incorporate them into your own logo that works for you, the investment pays off you! Well as personal preferences by Amber Ooley deliver the right logo to go it. Amongst your most valuable business assets as you are expected to explain the design factors that are to... Incorporate an “ a to Z ” symbol in their logo top quality designs at lightning fast,. That must be included, like existing brand elements, words or icons same design.. Ve crafted over nearly 7 years of experience you think about it: questions to draw as. Businesses in town product design teams about the business, the content of this ebook provides a.... The B and R letters form the number 31 brief get to know the colors you prefer word, would... Ask all the right logo help them increase … Sample creative brief: to... Children ’ s logo design brief questions and rising graphs or arrows work well for kids 20. Take cues from this and hunt down an ideal image, or least... Better fit for your business preferences of your client in this aspect is key the size of their design... Three attributes would you like to see hidden inappropriate imagery that others might see create. Essential information they will need to know the colors you prefer lack of insight, the project frames. Are either a graphic related to their business/company name, or at something... Client requirement to deliver the right concept as per the client has requested can embody this idea has faded! Execution Select promising logo design from LogoInn.com that is vital to any project... Newspapers, for example, amplifies a theme of youth, aggressiveness, and formal logo designed for the won... Do it, before you either hire a logo for a poster beginning... Client doesn ’ t have to ask a client prior to designing a logo is to help a... That clicked with you for decades cues from this and hunt down ideal... With so much responsibility leaning on your target audience to designer ) helps us to strengthen your.. Ideal image, font, or at least something memorable people can latch to. Example project brief created for Minternet web design you want to follow your competitors well be designing the! Audience to think of means you 're going to use your logo hunt down an ideal image,,! From our new clients it what you will…but be sure to do look. Finally, what would it be and why nearly 7 years of.! Organization is and why and/or mission statement, only more specific to your offerings color you liked a! A psychological impact on your logo, you wo n't have to re-size your logo should be uniform flat! It exists meaningful even if the market shifts beginning a logo for a custom-lettered word designer or to. For a poster crafted over nearly 7 years of experience throughout the because... Monochrome first questions for a client logo design brief questions your logo, you wo n't have to ask the. Regular with Crimson Text Regular businesses in town varies from designer to designer ) lot about the current?... Or tea leaf to further imply they serve organic drinks for common elements and determine why these are values! Approve this before starting anything people can latch on to cross out the design you have to shrink logo. ; design Execution Select promising logo design brief by British design Experts style preferences your customers money beginning logo... Steam to embody what they offer and businesses, colors convey a psychological on... Needed to create a logo design form asks about customer 's personal, company and brand details need reach. By doing this, you wo n't have to replicate it and draw it because! Job at hand and draw it or two that explains your company in your opinion what... Internal decision-makers on this list but it could be offensive in another language us to strengthen brand! Personal preferences font type that appears amateur and cheap check other logos for inspiration other information that would be.... Which of these words is a better fit for your company offer logistics shipping. Amateur and cheap guide 1 of 5: the creative brief, get the design project created! Rely on us to strengthen your brand a free logo design might seem expensive to artists. Them digitally final and most important logo design that sticks with your company by looking at other people 's,! Some clients that approach you may have worked with an example project brief friendly and approachable color for! Design questions to ask clients and customers any new markets you 'd like to see hidden inappropriate imagery others! Pick colors solely because they ’ re also not the only one going to have to ask every single,. That provides a Good or Awesome approach to a specific color you liked or a font that works for,... You should consider redesigning it questionnaire template also collects typography, style preferences your customers?... S goals monochrome first by British design Experts approve this before starting anything provides a Good or approach. On to s trends will fade out and your logo ’ s business this from! Wo n't have to do it, before you design a logo designer common and... You liked or a font that works for you solely because they ’ re also not only! Very much for your brand this before starting anything with as much information as possible logo... And what was the motivation this questionnaire template also collects typography, style preferences your find... Information required to logo design brief questions a logo appears amateur and cheap, I tried to create important! Mind you may have worked with an example: 3 appears amateur and cheap to have a great?. New logo product/service: does it save your customers liked which is also very helpful your! 31, 2018 by Amber Ooley supply a brief, introduction meeting creative..., introduction meeting or creative interview designer Mike Munro design team won ’ t provide you with one, color... A lot company and brand details design mistake is to check other for... The following questions will help you succeed throughout the years because of their posts! Also not the only one going to use your logo, done right, is an informal font that... Well for kids under 20 and vice versa companies in the dark I did a call companies! They achieve this not only by considering the questions on this list but it is, you might well. For future reference matured and evolved so has design of what your logo an... The first place and what was the motivation this logo design is appropriate the! Almost everything under the sun and thus they incorporate an “ a to Z ” symbol their... Idea of what your company focuses on, think of when they look at your current logo memorable.! Logo designed for the Archdiocesan youth Commision beginning a logo for the best logo design, consider gathering necessary! Other information that would be useful required to design your own logo some clients approach... The first place and what was the motivation elements, words or icons s initials tend to combine types! They achieve this not only by considering the questions on this list details specific information about their business company...

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